Nathaniel Lubin has spent his career focused on digital strategy, technology, and politics. Recently, his work has centered on developing novel approaches to improving online discourse, building measurement tools, and combating misinformation. He founded Fellow Americans, a non-profit which creates and tests more effective digital content, focusing on topics like COVID-19 response, civic participation, and improved social trust while working with some of the largest progressive organizations. He is the CEO of Survey 160, a software product designed to source data for polling and research. His consulting firm has assisted more than 30 startups, major corporations, foundations, and advocacy organizations working to leverage technology and digital tools to better communicate with key audiences. Nathaniel previously was the Director of the Office of Digital Strategy at the White House where he led a team of strategists and practitioners to modernize the way the White House engaged and communicated with the American public. Before that, he served as Director of Digital Marketing at Obama for America in 2012 where he led the largest paid digital fundraising, persuasion, and outreach programs yet run in politics with a budget of more than $112 million. Nathaniel also worked on President Obama’s 2008 campaign and helped launch Bully Pulpit Interactive, a leading digital marketing firm. Originally from New York, Lubin is an honors graduate from Harvard University.
Assembly Fellowship Project:
Social media has an unprecedented ability to capture attention and influence entire populations, leading to calls for greater accountability from companies to limit the potential harms these technologies can create. In a forthcoming paper, “Accountability Infrastructure for Recommendation Systems: Methods for Identifying and Mitigating Structural Harms Created by System Architecture,” Nathaniel Lubin and collaborators present a framework for tech companies to move beyond content moderation and create enduring systemic change within their platforms to address concerns around social media.