David Craig

David Craig conducts research and teaches about media industries and creator culture, mapping the dimensions, distinctions, and disruption generated by these cultural industries economically, politically, and socio-culturally.

He has published three books and over two dozen articles about the global creator culture and the Chinese equivalent (wanghong). He is the co-director of the dual master’s program in global media and communication in partnership with the London School of Economics, and was a visiting scholar at Shanghai Jiao Tong for six years.

Prior, Craig was a Hollywood producer and executive responsible for over 30 films, TV programs, web series, documentaries, and stage productions that garnered over 70 Emmy, Golden Globe, and Peabody nominations.

Associated Works

December 4, 2023

With the end of the Hollywood writers and actors strikes, the creator economy is the next frontier for organized labor

Visiting Scholar David Craig co-authors this article on the struggles social media creators and influencers face in obtaining basic labor protections.

January 10, 2024

Creator Culture and Public Diplomacy

Visiting Scholar David Craig shares his insight on how creator culture impacts storytelling and influences public diplomacy in this virtual event from the Center on Public Diplomacy at USC Annenberg.